Episode 1 – Meet Your Host Paul Lambert

Hello everybody and welcome to the RunningWeb3 podcast where we talk about running a web3 or crypto business. I’m your host, Paul Lambert, and you probably don’t know me yet, so let me introduce myself. 

So who am I? My name’s Paul Lambert and I’ve been involved in crypto for over five years, originally as a consumer and then moved over to the business side over a year ago. I started out in retail, interested in this new crypto thing in 2014-2015, somewhere in that area, and quickly grew to love, I guess the novelty of it. I started out as many people did with Bitcoin, although I didn’t get super involved in the buying side of that, unfortunately. It would’ve been great if I had bought in at that point. I would be very rich by now. Instead, I looked at things like litecoin and other alt coins at the time. It was certainly interesting to me and over the years I slowly started to buy into more and more, learn about how it worked, trading the security concerns for it and all these different things. 

About a year and a half ago, I started a business with a few of my friends named AltruCoin, and have been working on the business side of crypto. since then. I’d had a little bit of experience in cryptocurrency before as mentioned, and a little bit of experience in the business side of things, although really I had just worked as like freelance and a one man business type thing. So I had a little bit of background on what to do, how to do it, that sort of thing. But I quickly learned that the web3 and blockchain side of things works a little bit different than what you would normally think of with a traditional business. So I did what anybody would do in today’s day and age, and that is I went to Google, I went to YouTube and I started looking at what do I need to do to make a successful business in the Web3 world? 

Now, luckily there was a ton of information. Not necessarily quite as much as I had hoped, but there was still a lot of information, but it was very hard to find it all in one place, and that’s really the basis for this podcast. While that information is out there, you have to know what questions to ask in order to get answers to those questions, and sometimes coming up with those questions is the hardest part of the whole thing. So in this podcast, we’ll be going over some of the things that you might want to do when first starting out.

Now, I’ve worked in a crypto business fulltime for over a year now, about a year and a half, and I’m learning more every day. When I first started as a consumer, there wasn’t a lot of information because crypto was still a fairly new thing. However, over the years now there’s a flood of information for anybody who’s looking to get into the consumer side of crypto. Anybody who’s looking to buy, trade, anything like that can find all sorts of guides and helpful resources on how to do exactly that. There’s also, as I mentioned, a lot of information on how to start a business, but most of this centers around web2. So I had to piece together best practices from current businesses and the consumer side of crypto to figure out how to navigate being a business owner in the Web3 world.

So I’ve told you a little bit about the business that we’ve started up. The other thing that I’m doing is I’m finishing up my master’s degree in International Management and Digital Marketing, and I’m writing my thesis on the growth in technology of decentralized finance and the social impact of digital currency. So hopefully with my experience in running a business in web3 as well as writing my master’s thesis on web3 related topics, I’ll be able to give you guys some insight into what it takes to start up and maintain a web3 business in today’s society. 

Now, let’s take a look at the format of the show. I want these to be pretty easy to digest and quick to go through. I don’t want you to sit through a three hour guide. Nobody’s going to listen to that because it gets boring very quickly. So instead, I’m going to try and keep these somewhat short and concise. There’s actually going to be two different formats. For several of these it’s going to be just myself talking to you, obviously, like this is the introduction but I’ll give you some examples later on of other topics we’re going to cover. 

For ones where it’s just me, I’ll try and keep them around 10 to 15 minutes. Make it easy for you to listen to on your way to work or quickly as you wake up in the morning. Just little nuggets that you’re able to take and implement fairly quickly into your day to day life.

We will also be having on guests sometimes. I work in a very specific sub-niche and not everybody who’s going into a web three related business is going to be looking at cryptocurrency specific material. So I’m going to be bringing on guests that will discuss their experience in running a web3 related business. This will include people that run educational channels and educational content, people that are in marketing – both on the project side of things and on the marketing agency side of things, as well as people who run their own crypto company or software company that relates to cryptocurrency and blockchain. 

Starting out there will be one episode per month, and depending on how everything is received we may bump that up to maybe twice a month. So as I said, I’ll be discussing the tools, knowledge and methods behind running a business related to the blockchain across a wide variety of sub-niches. In each episode I’ll also include show notes and resources that include links to anybody that I talk about, a transcript of the episode and some free resources and content related to the episode. Those links could be guest stars, companies, anybody that’s mentioned in the show, just so you’re able to easily find them. Web3 is a global industry, so the transcript will allow people who maybe English isn’t their first language, or people who’d like to look more in depth at specific topics, they can easily check the transcript and find exactly what they’re looking for there so they can continue their research . And the free resources will give you a jumping-off point for whatever was discussed in this episode. 

We’ll talk more about that in just a moment. So this is the introduction episode, just to let you get to know me a little bit better, who I am, my experience, and what we’re looking to do. In the next episode, we’ll be going over brand voice things like what it is, what it means, the importance of it, how you can start with it, things like that. And in our third episode we’ll have a guest who started their own crypto investment education channel specifically for women. A lot of the field is male dominated and this person wanted to serve as a resource for women who are interested in getting into the field.

So thank you all so much for listening! I’ll have a quick summary of what was talked about in each episode in the description, which you can find on our website and additional resources on my website as well. 

In the additional resources for this episode, I’ll be including a list of tools that I use every day running my Web three business so that you guys have a jumping-off point to understand what kind of tools you might want to use when setting up yours. Now, this is going to be different for each person as different tools work differently for different people, but hopefully it should at least give you a guide on the types of things to be on the lookout for. Finally, you can find me on Twitter and Instagram at RunningWeb3, or on my website at www.runningweb3.com. Thank you all so much for listening and look forward to seeing you next episode.